The body of the ? should have between 20 and 42 characters. The "dot" should have between 6 and 18 characters. Any more or less than this has a negative effect on the design.

The body of the ! should have 12 to 36 characters. The "dot" should have between 6 and 18 characters. Any more or less than this has a negative effect on the design.

If you are submitting a slogan that you would like to have done as text we recommend that you limit it to 80 characters including spaces. This ensures that your message can be read easily.